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09 October 2015

H2O turns 20!

 

 

It is Sensibio H2O’s anniversary, This year our beloved product turns 20! And we'd like to share the history behind our pioneering bestseller.

Once upon a time
 

In the 1990s, dermatologists were confronted with an increasing amount of sensitive skin cases for which there was no suitable hygiene (cleansing) product.

The traditional hygiene routine: Rinse-off Milk + toner duo is poorly tolerated by sensitive skin - the use of water when rinsing the milk dries out and irritates the fragile epidermis of this skin type. Moreover, the association of 2 products makes the routine complex and increases the chance of skin intolerance.

Laboratoire BIODERMA understood the necessity of a cleansing product adapted to sensitive skin and came up with a new, simple and effective solution...

The micellar water, BIODERMA Sensibio H2O, was then launched in 1995 - the first non-rinse cleansing/make-up removing water specifically designed for sensitive skin.

A tremendous dermatological challenge became a genuine revolution in the cleansing domain.

Initially prescribed by dermatologists, it quickly won over professional make-up artists and became a mythical product. Adored by millions of women, the famous little bottle with a pink cap has taken pride of place in bathrooms the world over.

Sensibio H2O has been a star since its creation - much imitated but never matched! One Sensibio H20 is sold every 2 seconds worldwide.

An irreplaceable ally for everyday life.